01
Your current growth engine
The pages and searches producing traffic now, what each is worth, and the gains already sitting close to page one.
Search-market diligence
Your company. Your market. Your path to organic growth.
One URL. What drives your traffic today, where rivals are exposed, what winning search and AI discovery costs, whether the demand supports the business — and what to build first.
Taken on by request — we review the company, market and evidence before confirming scope.
Real market evidence · Clear priorities · Named unknowns · PDF + AI-ready Markdown
Idea validation
Just built something?
Paste the URL and get a verdict before you go further: whether people are searching for it, whether the market is growing, whether anyone pays for it, and what to build first. Nothing live yet? Describe it instead.
The company analysis measures a business that has been running. This one reads your pages only to work out what you are selling, then measures whether the market is there at all.
SEO and GEO are only the surface.
Know whether demand exists, who controls it, what it costs to compete, which opportunities are realistically winnable, and what to build first.
Not another SEO audit. A search-market operating plan.
Surface vs. substance
- Keyword listsWhether the demand exists at all
- Difficulty scoresWhat page one actually costs to enter
- Content calendarsWhat to build first, and what to refuse
- Traffic forecastsWhether the economics survive the traffic
What you get
Built to be the most complete organic-growth analysis a company can run from one URL — and every part of it is evidence you can check.
02
The market around you
Real demand, the shape it takes, when it peaks through the year, and the clusters nobody has built for yet.
03
The competitive entry fee
Who wins today, how they built their authority and content, and what it would actually take to displace them.
04
The business case
Whether demand, pricing and acquisition economics support the strategy — or quietly argue against it.
05
The build order
What to create, improve, distribute or avoid, in sequence, with the evidence behind each decision.
06
An AI-ready evidence pack
Download the full context as Markdown and continue in ChatGPT, Claude or the agent of your choice.
A finding, proved
The opportunity is not the biggest keyword. It is the demand competitors forgot to build for.
Harbour Payroll
United States · Google · measured 2026-07-28
The opening is not the biggest keyword — it is the "Specific situations people are in" group the site has barely built for.
Monthly search demand by group, and the pages built against it
Searches for the thing itself
412,000
32% of demand · 44 of 61 pages built · searches a month
Specific situations people are in
398,000
31% of demand · 6 of 88 pages built · searches a month
Questions people ask
318,000
25% of demand · 9 of 74 pages built · searches a month
People comparing options
156,000
12% of demand · 2 of 28 pages built · searches a month
Recommended action
Start here: build the template at /holiday-pay-calculator, where page one averages 26 referring sites.
Searches a month
8,100
Page-one entry fee
4 sites
Time to rank
2-4 months
Why this is diligence
Diligence is a standard of proof, not a volume of data. Seventeen connected checks feed one decision, and every figure carries the market and period it was measured in.
17connected checks, each marked complete, partial or unavailable
Drawn from 89+ specialist search-data capabilities. Each analysis uses the measurements that matter for that company and market — never all of them.
- 01Understand the business before measuring a single search.
- 02Measure page-one reality, not an abstract difficulty score.
- 03Separate current winners, near-page-one gains, long-tail entry points and work that cannot be won.
- 04Test demand against the price and the cost of acquiring a customer.
- 05Name missing evidence instead of inventing certainty.
Portable by design
The report does not end when you close the tab.
Share the PDF with your team, or download the richer Markdown evidence pack and give it to ChatGPT, Claude or any AI agent you choose. It carries the measured market context, assumptions, missing inputs and priorities needed to continue the work.
Claude
ChatGPT
- 01Request your analysis.
- 02Download the AI-ready .md.
- 03Ask your agent to turn the evidence into a strategy, content plan, brief or experiment.
The file contains the report evidence—not access to your Search Diligence account.
A public audit, in the open.
lovable.devOne complete analysis is published in full — every check, the decision brief, the method and the exports — so the standard of proof can be judged before anything is commissioned. An independent analysis produced by Search Diligence. The subject company was not involved in its preparation.
Work is taken on by request.
Every analysis is reviewed before it is accepted, so scope, market and available evidence are agreed before any work begins.
Company Analysis
The full search-market diligence for one company.
all 17 connected checks · PDF and AI-ready Markdown · ordered growth plan · review briefing
Diligence
For a buyer, investor or portfolio owner.
buyer, investor or portfolio scope · deeper competitor and economic work · decision briefing
One URL. One complete view of the market around your business.
Request an analysis and we will review the company, the market and the available evidence before confirming scope.
Rankings and traffic are never guaranteed.